analysis- 2014 electricity supplier brand marketing operations ideas（分析- 2014电力供应商品牌营销业务的想法）.docVIP

Analysis: 2014 electricity supplier brand marketing operations Ideas Research papers Download News: Brand Strategy three definitions: things, product marketing: product, profit, team Technica City, Customer Marketing: market share, potential users lap, brand marketing: the ability to raise premiums, trademark change brands. A Dian product marketing: 1. Introduction period New stores or new products, usually do not begin a large-scale expansion, and gradually optimize product and marketing strategies to meet the needs of market segments. 1) Market Analysis Data analysis tools to understand their own capacity to do a market category, competing stores, search conditions, etc., combined with the advantages of their products. 2) Location After positioning the first place, to avoid super positioning, deep market segmentation, pricing strategy crowd Dian Dian Dian product strategy categories, style and so on. 3) Select models / measurement models Models can be used to train or test SNS (social network service that is) voting, profits can burst models with models, activity models is recommended to choose a shorter production cycle Dian public money, profits and traffic balancing conventional models. 4) details page Then a second optimized for different products based on the measured results section. 5) manual optimization Commonly known as scalping, you need to understand the nature of each of the focus of the search, targeted optimization, can not be too deliberate. 6) SEO (ie natural search) Transformed with various tools to collect good keywords, keyword thesaurus produced according to the title, there are other details page photo-text, the upper and lower frame time, attributes, etc., are often concerned about the search for the change is a good habit. 7) CRM (Customer Relationship Management) There optimized sales, and to make a return visit to the customer, understand the reason for the purchase, the product merits