analysis- china#39;s mobile internet market the whole solution（分析-中国# 39;移动互联网市场的整体解决方案）.docVIP

Analysis: China#39;s mobile Internet market the whole solution First, the global mobile Internet development (A) Market Size 1. Mobile Internet traffic doubling In 2011, the global mobile Internet traffic is about 600PB, 2014, this figure rose to 3200PB month. Smart phones are the biggest driver of mobile Internet traffic growth. 2014 smart phone’s mobile Internet traffic is seven times more than the 2011 traffic, 2012-2014, smart mobile Internet traffic for 2 or more times per year growth rate. Mobile personal computers, routers and traffic growth rate compared with the tablet smartphone moderate growth, but the monthly mobile Internet traffic in 2014 also exceeded the 1000PB mark. 2011--2014 Global Mobile Internet traffic growth Fig. 2. Move the equipment has reached a high level As of January 2015, the global total of mobile devices to access the Internet over 7 billion units, an average of almost a global staff. As a leading mobile devices, smart phones is still maintained rapid growth in 2014, global shipments of smart phones 1.286 billion, an increase of 28.0%. Tablet PC growth was significantly decreased compared with the previous two years but still growing, global shipments of 234 million units, an increase of 7.2%. Nearly three years, the average annual growth rate of smart phones and tablet PCs were 43.3% and 27.0%, the growth rate has slowed down. 2013 --2014 quarter of global tablet shipments 3. The rapid increase in the proportion of mobile Internet users 2007--2014 global mobile cellular subscribers and mobile broadband subscribers Second, China’s mobile Internet development status (A) industrial scale 1. The mobile Internet market RMB 100 By 2014, China’s mobile Internet market continues to thrive, with a total market size of RMB 100 mark. 2014 China’s mobile Internet market scale of 213.48 billion yuan, an increase of 115.5 percent, seven times more than the 2011 market size. On the