analysis- how to help operators 6 300 000 vertical users, tens of thousands of paying members-(分析-如何帮助运营商6 300 000垂直用户,成千上万的付费会员).docVIP
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analysis- how to help operators 6 300 000 vertical users, tens of thousands of paying members-(分析-如何帮助运营商6 300 000垂直用户,成千上万的付费会员)
Analysis: How to help operators 6 300 000 vertical users, tens of thousands of paying members?
Free paper Download Center News: We are now positioning ‘24 hours of emotional Chaperone,’ but first we did not do such precise positioning, it has been a process.
Looking for localization according to user needs
We do this public number is 2013, number of operators from the public out of this company:
First, we contacted the first wave of users, they just want their emotional problems can be answered. In answer process, I found more and more people to ask questions, so he answered hair in a public letter. After drying out, will attract more people to ask questions, so I try to pay for advice, results still have a lot of users. During the operation, I found most of the questions users are women, so the women in our positioning for their target user.
Also women sometimes more nuanced feelings, for example, two o’clock at night when you go to girlfriends will be embarrassed, and that this time there is no special attentive service to help you solve the problem? So we launched the ‘24 hours of personal emotion Chaperone.’
Select all more receptive to emotional counseling
We will see there are a lot of psychological consulting APP, will recommend a variety of counseling services, such as family problems, depression mental illness problems. But why do I locate a relationship consultant do? Because I think the first emotion consultation easier for the majority of people to accept, the other point is that emotions are not related to the scope of consultation psychotherapy, it is the project a greater sense of psychological services, is for ordinary users crowd.
When some of the problems between you and your spouse or couple, the first time do not know how to solve, you can take the ‘emotional Chaperone’ ease the way to do it. In the ease of the process, it may involve follow-up treatment programs, this time we will also arrange professional counselo
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