analysis- medium hard-core elements of the game#39;s success profitability(分析-中游戏的核心元素# 39;年代成功盈利能力).docVIP
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analysis-mediumhard-coreelementsofthegame
Analysis: Medium hard-core elements of the game#39;s success profitability
(Research papers Download news) I will reason as profitability final article in this series discussed that, I think the core profitability is improving circulation, the results of the three powerful social mechanism for retention and meaningful interaction (Please click here for core circulation papers in this series, the retention rate articles, sociability articles)
Earnings law
Higher levels of profitability, which is usually relatively simple rule: DAU (Daily Active Users) X conversion rate (%) X ARPPU (average revenue per paying user) even though the law there are three relationships between variables, we usually would. Because whale players (high consumption users), the price point, DARPU, the number of players and developers continue to entice players to spend the trick but more often concerned about the latter two variables.
I personally advocate another set of methods and I really believe that in order to achieve substantial profitability goals, you have to forget about those who profit mechanism. Instead retention concerns, economic and social mechanism of the game.
I think it slows the game process based on the player in the game to invest time, players can push conversion rates. Extremely important social mechanism in earnings because they allow players to compare themselves with others in the process, and thereby create a society persist responsibility.
(When a player has been slowing the process, they are often more willing to spend money, but also in the game through the process of social contact and constantly compare themselves with others)
And when it comes to profitability, I think to avoid using two methods A built-game props concept is to allow players to spend real money to get props. Second is the concept of promotion within the game.
1 Pay props
Add games built props (only hard currency to buy) is to create ‘money wins’ the most common method
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