analysis- microblogging marketing industry and product adaptation（分析-微博营销行业和产品适应性）.docVIP

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analysis- microblogging marketing industry and product adaptation（分析-微博营销行业和产品适应性）.doc

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analysis- microblogging marketing industry and product adaptation（分析-微博营销行业和产品适应性）

Analysis: microblogging marketing industry and product adaptation Research papers Download news: In recent years, with the microblogging hot, gave birth to a new way of marketing - marketing microblogging present, more and more businesses stay microblogging, microblogging various forms marketing activities. Yet behind this prosperity, we have to think, what kind of industry and product marketing microblogging fit it? One, microblogging marketing features and functional analysis 1, the characteristics of microblogging marketing With microblogging marketing microblogging marketing activities, lower barriers to entry; being 140 words limit the amount of information, dissemination of content fragmentation; through computers, mobile phones and other terminals release information dissemination channels diverse; audience is also a communicator, with fission type of dissemination of results; celebrity comments forwarded larger value, opinion leaders obvious. Overall, microblogging marketing has a low cost, real-time, spread fast, high accuracy, simple and convenient, interactive, user viscosity advantages but also some drawbacks, such as large amounts of information redundancy, dissemination of results is difficult to control, etc., is spread negative news accelerators. 2, Functional analysis of microblogging marketing Microblogging marketing as a way through can be a two-way mechanism to share a short attention broadcast public information platform for marketing, for the business has an important role. (A) research platform: microblogging marketing businesses can understand the customer’s needs, brainstorming, and gradually form a new product development ideas. (2) advertising platform: businesses can publish promotional information, to attract consumer attention, play ads. (3) Sales Platform: businesses can publish information to guide consumers to make online reservations or buy, and ultimately achieve sales. (4) Service Platform: businesses