analysis- microblogging spread of power and its marketing applications(分析-微博的传播力量和营销应用程序).docVIP
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analysis- microblogging spread of power and its marketing applications(分析-微博的传播力量和营销应用程序)
Analysis: microblogging spread of power and its marketing applications
(Research papers Download News) [Abstract] microblogging as a major force in today’s mode of transmission, with a more powerful influence. Has a fast integration, promotion and power efficient implementation of the three major characteristics of the micro-micro-Bo Bo is a strong spread of power the influence of the main factors affecting this end, this paper improve enterprise microblogging spread of power and how to use microblogging marketing analysis, in order to carry out the enterprise microblogging marketing offers some suggestions.
[Keywords:] microblogging, marketing, strategy
Microblogging marketing is a new network marketing. Famous expert on new media concept of Yongdong will microblogging defined as: micro-Bo is a mechanism to share a short message by focusing on the broadcast-style social networking platform [1] in the China, the Sina microblogging microblogging ancestor, after Tencent, Netease, Yahoo and many other portals have launched their own micro-blogging service, where users of Tencent microblogging largest number of micro-Bo powerful information dissemination functions, you can quickly to the information spread out, attracting audiences attention and ultimately effective. therefore microblogging spread expansion strategy explore the enterprise microblogging marketing has an important guiding significance.
A micro-blog influence trend analysis
As a social network service, a microblogging in China by the introduction by the majority of users. According to Twitter founder Evan? Williams revealed that by December 2012, registered users on Twitter has more than 500 million people. Meanwhile, December 30, 2012 Sina reported third-quarter financial report, Sina microblogging registered users has reached 400 million. It can be seen as a kind of microblogging new media forms are changing Chinese society spread way.
Not long ago, with Facebook as the leader of the SN
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