analysis- how to create marketing channels and better control（分析-如何创建营销渠道和更好的控制）.docVIP

Analysis: How to create marketing channels and better control Research papers Download news: fierce competition in the marketing channels of today, companies must establish and control their own marketing channels, this paper analyzes how to build your own marketing channels. (A) the choice of channel members Select the channel members should have a certain criteria: such as scale of operations, management, philosophy, acceptance of new things, the spirit of cooperation, the level of service to customers, the number of customers as well as its downstream development potential. (2) fight for the basic principles of channel members: 1) impact analysis of the factors expected profit Short-term profits: short-term profit middlemen main consideration when calculating the size of the difference. Spread mainly by the size of the manufacturer to develop, but should be determined by several factors as follows: A, competitive spreads: spreads are generally not lower than competitors . B, possible sales: sales may also be competing product sales, the advantages and disadvantages compared with competing products, including product, price, promotion, distribution, and brokers understand that product elsewhere sales, brokers confidence in the sales of the product and other factors. possible sales volume, its spread can be as small. manufacturer to determine a reasonable price difference. Expected profit: expected profit is based on the manufacturer’s management level, other product or the product in other markets, profitability, support and incentives for brokers, reputation and style of its business representatives, business development prospects based on the course, but also with the size of the expected profit middlemen own conditions. Risk: the risk to go lower. Risk has two risks: market risk on the one hand, on the one hand is the manufacturer policy risk and reputational risk Market risk refers to the profitability of such products, the existence of