analysis- microblogging, or will become perennial losers（分析微博,或将成为扶不起的阿斗）.docVIP

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2017-09-05 发布于浙江
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analysis- microblogging, or will become perennial losers（分析微博,或将成为扶不起的阿斗）.doc

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analysis- microblogging, or will become perennial losers（分析微博,或将成为扶不起的阿斗）

Analysis: microblogging, or will become perennial losers (Research papers Download News) Recently, Sina microblogging roadshow highlighted the dynamic nature of its users, in response to the market decline Weibo users questioned by activity data, but that does not make the microblogging market is seen to escape bad fate. According to Sina Weibo latest data show that as of March 2014, the number of monthly active users to 143 million, compared to the previous prospectus deadline in December 2013 of 129 million, up 10.9% from the daily active users 61.4 million to 67 million the previous growth, an increase of approximately 9.1%. Even so, market valuation and future prospects are not optimistic about microblogging, previously, lt;lt; gt;gt; Forbes published an article on the website said, is China’s largest microblogging social media, but there is a lack of revenue models and platforms investment prospects, microblogging story sounds can no longer inspire the investor. Sina Weibo 2013 fourth quarter earnings conference call with analysts, chairman Chao microblogging have been disclosed in the fourth quarter of DAU (daily active users) year growth rate of 36%, a growth rate of only 4.2%, the two Data entry is the lowest rate ever microblogging, microblogging active users did experience growth rates decline. According to another report released by CNNIC, as of December 2013, the scale of China’s micro-blog users to 281 million, representing a reduction of 27.83 million by the end of 2012, a decrease of 9%. Netizens microblogging utilization rate of 45.5%, lower than the previous year 9.2 percentage points. Though Chao was stressed that this is industry data, not the data Weibo, Tencent have chosen now opened a Sina Weibo account, we can see the reason Chao gave convincing enough. Recently, Sina microblogging frequently With two sessions, Kunming terrorist incidents, Malaysia Airlines lost contact, see article # # and other hot events Monday continued to e