analysis- mobile terminal and detonated next battleground（分析-移动终端,引爆了下一个战场）.docVIP

Analysis: Mobile terminal and detonated next battleground (Research papers Download news) in the mobile Internet era, consumers no longer have a need for mobile terminals ‘go shopping’, they anywhere ‘shopping’ This gives companies an enormous challenge: how to influence consumers The purchase decision? how effectively occupied mobile terminal? how to integrate traditional physical channels and online access? how effectively has occupied the terminal value into profits? Mobile Internet is a tremendous impact on traditional industries, the retail industry bear the brunt of digital interactive marketing pioneer Chuck Martin, 15-year study of the mobile Internet, in his latest work. lt;lt; gt;gt; Winning mobile terminal, he studied the mobile Internet era The key influence consumer decisions, noting that the traditional sales funnel theory is dead, need a new era of mobile shopping sales theoretical Here are some wonderful views of the book: 1. Consumers become time spent on the site is no longer important, enterprise monitoring purchase funnel conversion rate is dead, consumers more fragmented approach to visit your site. 2 As a result of smart phones and tablet PCs, shopping will become repetitive and non-linear iterative process, the consumer is no longer ‘go shopping’, they are always ‘shopping.’ 3 Design a mobile App does not solve all the problems moving business, because many consumers in the mobile terminal, type the URL to conduct research and purchase goods, which means that businesses must have App and mobile website in order to better serve the consumer services. 4. The traditional ‘sales funnel’ theory already become extinct, it is my theory called ‘mobile shopping life cycle’ instead. This theory includes marketers mobile shopping users have the opportunity to influence consumer behavior and purchasing decisions 6 particular moment - Pre stage, in-transit stage in the shop stage, the decision stage, purchase and post-sales phase stage.