analysis- integration eight major principles of marketing communications（分析-整合营销传播的八大原则）.docVIP

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analysis- integration eight major principles of marketing communications（分析-整合营销传播的八大原则）.doc

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analysis- integration eight major principles of marketing communications（分析-整合营销传播的八大原则）

Analysis: Integration eight major principles of marketing communications Research papers Download news: In the late 1980s, Professor Don Schultz and others coauthored lt;lt; gt;gt; Integrated Marketing Communications, in today’s perspective, still has a strong reference in particular is one. mentioned in the ‘customer-centric’ core philosophy, and now popular customer focus, emphasis on the experience of thinking coincides Internet lt;lt; Integrated Marketing Communications - 5 major key step is to create business value Shure gt;gt; Professor Mainz latest work, he not only recalled the history of the development of this concept, it is made possible to guide and many models to help companies complete the complicated process of transition to integrated marketing. Here are some wonderful book content: 1 did not mention in 4P model customer, there is no mention of profit - the missing model clearly reflects the eyes inward, ‘each camp’ orientation. 2.20 In the 1980s, changes in three aspects of the integrated marketing communication onto the marketing front: technology - the development and dissemination of business operations across all areas of electronic technology; brand building - brand and brand building become a major competitive differentiation means of increasing concern and attention; globalization - as the main marketing continuous expansion abroad, beyond the boundaries of traditional geographic regions, transnational and globalization trends are becoming apparent. Customer data using four 3 is a key aim: more effective access to customers; to develop itself as a learning organization, continuously improve contact and relationships with existing customers and potential customers; better operational areas to support the enterprise, providing valuable information and background knowledge in various fields of managers; limited resources will be allocated to the business of the company’s most valuable customers. 4 Integrated Marketing is a stra