analysis- enterprise micro-channel marketing how to increase user attention(分析-企业微通道营销如何增加用户的关注).docVIP
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analysis- enterprise micro-channel marketing how to increase user attention(分析-企业微通道营销如何增加用户的关注)
Analysis: Enterprise micro-channel marketing how to increase user attention
(Research papers Download news) companies do micro-channel marketing, you need a strategy, not blind to open a micro-channel public numbers, after blind excavation users and push advertising messages when some time later and found that micro-channel marketing is not so easy, to slowly give up. actually doing micro-channel marketing, companies should have a specific plan is, at what stage of the how to do it, this is necessary, and it is in the back of the running play a very good direction.
Also described in the previous letter of the micro enterprise users how to tap precisely, this micro-channel marketing companies to talk about the how to make others pay attention to you, focus your attention should be active, they think you are worthy, able to give them some information So we focus on allowing users to add time, it should be based on the content as a support operator To obtain the user’s active concern and require extra attention to the following points, single kernel will do for you to share information.
1 content publishers to have a certain strategy
Usually around 8:00 am, 12:00 or so, late 6-8 points, which point in time the content of several push, more likely to cause the user’s effective reading. Publish a daily times better, too often push may cause resentment and unfollow users in this regard Tencent news public Micro Signal doing well, allowing users willing to see, to accept the message.
(2) content must be intensive
Worthless content, pure advertising push, often caused by a user’s general offensive. Contents formation, built to meet the user’s needs basis, including leisure and entertainment needs, life service application needs to solve user problems and practical needs, etc. . companies want to push information and user desired information, should be highly respected the wishes of the latter. Additionally, through the micro-channel open platform, but also
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