analysis- asian consumers with innovative five ways to win（分析与创新的五种方式赢得亚洲消费者）.docVIP

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2017-09-05 发布于浙江
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analysis- asian consumers with innovative five ways to win（分析与创新的五种方式赢得亚洲消费者）.doc

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analysis- asian consumers with innovative five ways to win（分析与创新的五种方式赢得亚洲消费者）

Analysis: Asian consumers with innovative five ways to win (Research papers Download News) With the booming economy, a rapidly growing population and the rapid growth of the middle class, the growth prospects of the Asian markets mature, so this game in product innovation continues to attract new players. R amp; D personnel in the area vitality and enthusiasm, in fact, with leading markets such as the U.S. level is very innovative, and even in some areas has been exceeded. Innovation comes when the surge, however, Asian consumers in general were very cautious of new products and services, most of them do not try new things, know that they passed the market test. Indeed, according to Nielsen’s global third quarter of 2012 Survey data, nearly two-thirds of consumers prefer the Asia-Pacific region such as an innovation proved himself after purchase. different markets different adoption rates of new products, but only 50% to 75% change in the developing world markets such as Vietnam, Indonesia and the Philippines, consumers to try new products very resistant (respectively 76%, 75% and 74%), compared to only 52% in Japan. More cautious of new products from many Asian markets tend to risk aversion and conservatism common culture. General Asian consumers as the brand relationship is long-term investment, they will further consider the introduction of new brands and products, including take time to evaluate a product affordable, which makes them less likely to go when purchasing a product listed, so the purchase of new products in the process is very long, as consumers try them, you need to collect feedback through surveys and to understand and evaluate those brands or categories. Taking into account the rise of Asia, innovation and the current tendency of consumers to new products, Nielsen recently analyzed the introduction of new products in Asia, and strive to find ways to increase the chances of success. Nielsen’s analysis includes the brand’s re-launch, prod