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analysis- baidu direct marketing value number o2o(o2o数量分析-百度直接营销价值)
Analysis: Baidu direct marketing value number O2O
Research papers Download News: September 3, Baidu World Conference issued a direct number, this blockbuster news sparked no small fluctuations, many people began to focus on BAT’s all kinds of speculation, with direct access to the major media of the standard micro-channel number directly public number, which indicates the topic of their menacing.
Direct numbers can not tell the wonderful name, but shows its ‘Internet thinking’, the name may not be tall, but to ground gas, traders appear to be those that target not understand. Direct number as the name suggests is that users can direct their attention to the merchant page. The Baidu launched a direct number is based on the mobile end products, when the user in the Baidu search, Baidu map, Baidu video, Baidu Post Bar and other Baidu’s APP search ‘@ + suppliers username’, they can direct merchant H5 micro-site and did not need to search keywords like PC side, as the results page appears, then click enter. Such usage seems to be more convenient. reportedly closed beta stage, ‘Direct Number’ daily for sea fishing brings about 1500 new orders .
Direct number one, many people immediately think of the micro-channel public number, which should also Baidu desired results, how does PK attention too! The difference between the two is: micro-channel public number has been emphasizing the social, non-marketing tools, and direct marketing focus on that number is, is to let the user find your shop, make appointments, order, pay to complete the transaction, today we talk about direct No marketing value of it!
The first is the flow value in the PC side, the biggest source of traffic, many enterprises is Baidu search, although the end is not necessarily Baidu’s mobile world, but in recent years, Baidu slightly in the layout of the mobile side effect, the Baidu search, Baidu maps APP use amount is also really good when there is a big wave of users accustomed to using searc
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