analysis- baidu mobile internet outlet frequent high german who had been holding the key to the key map(分析-百度移动互联网出口频繁高地德语曾拿着地图的关键的关键).docVIP
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analysis- baidu mobile internet outlet frequent high german who had been holding the key to the key map(分析-百度移动互联网出口频繁高地德语曾拿着地图的关键的关键)
Analysis: Baidu mobile Internet outlet frequent high German who had been holding the key to the key map
(Research papers Download News) As there is a growing car owners, the importance of maps has become increasingly prominent, the current map domestic market has become increasingly fierce competition. Recently, Baidu maps and high moral map are rules and layout in related fields and a plurality of maps, travel, LBS, life. April 19, Baidu map published international strategy, announced that it will increase on line 150 countries and regions in 2016, sounded the clarion call to accelerate overseas expansion; In addition, Baidu map and also the first domestic car manufacturers agree on the wisdom of Changan Automobile strategic cooperation, and the line of nearly 150 spots on a spring outing panoramic maps. And the high moral map also began to seek an incoming vehicle networking industry.
Look on the strategic layout of the two map makers, we can easily determine the future development of the map key actually lies in the hands of who.
Strategic Positioning First impressions: High German is focused type players, Baidu is a versatile player
In the field map, high moral and Baidu play different from each other, each trick.
High German map is a more typical ‘preoccupied’ players. Especially after the acquisition of Ali, has begun to give up O2O and commercialization, focusing on the navigation map, and open platform development effort in LBS. Goal is to rely on the professional ability to provide better navigation services for users. The high German official of some data, now covers 31 provinces, municipalities and autonomous regions and Hong Kong and Macao special administrative regions, navigable road mileage of over 650 km, including more than 17 million real mining POI; and nationwide real-time traffic data is Gordo important advantages of long-term spread of the map.
By contrast, Baidu Maps regarded as a ‘versatile’ players. On the basis of f
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