analysis- banking social marketing risks and challenges（分析-银行社会营销风险和挑战）.docVIP

Analysis: Banking social marketing risks and challenges Research papers Download News: Preface: In the current social networking and social marketing continues to develop, the banking industry is also actively looking for social marketing strategies to keep up with the trend of the times Luckily, the other sectors it provides adequate socialization. marketing experience. In the current uncertain economic outlook, how to maintain the credibility of the bank has become the focus of attention. For financial institutions, improve customer satisfaction, customer trust more and more difficult to obtain. Swamped with useless information on the rapid development of modern technology and social networking allow financial institutions increasingly difficult to provide continuous, complete customer experience. Many companies in other industries has been the creative use of social networks to solve customer problems, and use it to ensure that important information can be communicated to all members of the company, then, why not learn from other financial services industry practice? Last week we held a non- P2P formal forum to discuss the major challenges facing the financial industry, as well as prospects for the development of the financial services combined with social networks after we are lucky because we have four panellists from leading financial institutions, and for social marketing has considerable experience. In the discussion we had some discussions on financial issues, and cited a number of cases concerning banks, credit unions and insurance companies how to effectively use social media for those who did not participate in the forum, you can be in our latest The report (click here) to find a lot of good stories, or you can continue to browse down discussion highlights. Strengthening Social Media Monitoring Review Many people use their experience intuition that ‘as consumers in the online reviews of restaurants and hotels is good or bad, the client w