analysis- based on data mining and its application in the supermarket of crm（分析-基于数据挖掘及其应用crm的超市）.docVIP

Analysis: Based on Data Mining and Its Application in the supermarket of CRM (Research papers Download News) Foreword With the continuous development of information processing technology, information storage, use and maintenance management becomes more and more important, and traditional database management systems is difficult to meet their requirements, as follows: the amount of data a geometric growth in different parts of the Data collection is difficult, the response performance access to data continues to decrease. enable data to play its best performance, better customer service, decision-making information appear for users to handle data warehouse needed to provide an effective method. 1, the relevant theoretical and technical basis The definition of data mining: Data mining is from a large number of incomplete, noisy, fuzzy, random raw data extracted implicit in them, people do not know in advance, but is potentially useful information and process knowledge. Data mining is actually a gradual process of evolution. Early days of electronic data processing, people have tried several methods to achieve automated decision support, then machine learning become the focus of concern. Machine learning process is to resolve some known and successful Enter the computer problem as an example, the machine by learning these examples, summarize and generate the corresponding rules. Subsequently, with the formation and development of neural network technology, people’s attention to knowledge engineering. Knowledge Engineering Unlike machine learning, not for computer input example, generated by its rules, but directly to the computer input has been coded rules, and the computer is to solve some of the problems by using these rules. expert system is the results obtained by this method, but there are no large investment and effects .20 on the very ideals such as lack of it again in the 1980s under the guidance of new neural network theory, back machine learnin