analysis- baidu rectification behind and looking at a golden age of search engines（分析-百度整改后,看着一个搜索引擎的黄金时代）.docVIP

Analysis: Baidu rectification behind and looking at a golden age of search engines Research papers Download News: Network Information Office recently released a report on Baidu rectification requirements, PPC mechanism bear the brunt. Baidu then clear rectification requirements will be implemented investigation team, Li is also an internal letter that ‘customer first, sacrificing income expense’, the dispute has long been the West Wei event it seems to have a more satisfactory results. All along, similar to PPC search engine business promotion has become almost the main profit model, from foreign Google, Yahoo to domestic Baidu, Sogou Mo just so. According to the investigation team requested the rectification content point of view, Baidu will fully clean up medical-related business promotion, will undoubtedly not a small loss of income promotion, and may even affect the reported figures Baidu next period of time. However, in terms of the future of search engines, Baidu to promote business for rectification may not be a bad thing. Net Letter Office ‘heavy penalties’ Baidu, the search engines need to ‘introspection’ Then Google for helping Canadian advertisers publish illegal medical advertisements, the US regulators had paid $ 500 million in fines. For comparison, net in the letter and did not do the number of Baidu a clear penalty, only put forward three recommendations whole, compared to Google fines of up to $ 500 million, the Baidu suffered punishment light yet? The answer is no. We might do a letter to the network rectification requirements simple analysis. First, the claim must be clearly defined Baidu rectify the health-related business promotion, including medical, pharmaceutical and health products. This initiative led Baidu offline a 2518 medical institutions and 126 million to promote the information, although the industry is not to assess commercial scale involved, the single from the annual business promotion expenses, it is estim