analysis- everything in the digital traditional marketing is dead（分析-数字传统营销中的一切已经死了）.docVIP

Analysis: Everything in the digital traditional marketing is dead Research papers Download news: As anyone can become a chief digital officer, marketing is also facing a threat due to marketing in the digital age for the consumer market guidance, sales executives can easily plan their own marketing programs, without the need consulting marketing department. Do you remember the days of the past do grocery shopping? Such days are returning to the past, the grocery store clerk called the name of each customer come he know your buying habits, your favorite brand, your baby’s name, He may also know that the child’s birthday, what are you friends, and they usually have to buy anything and now, in fact, the Amazon (Amazon) as well as many retailers already know through business intelligence (BI), Customer Relationship Management (CRM) and massive data analysis to obtain the details of these customers. Each supervisor is Chief Digital Officer When everything is digitized, people have to follow digitized. Business and IT increasingly blurred boundaries between the traditional, like Gartner research firm, said: “The company’s IT budget budget almost become a.” No new projects can not start digitizing part, all the chief officers who have familiar digital technology. In fact, each chief officer must also serve as chief digital officer role, the use of digital into his organization to maximize profits. Sales department is also true: Chief Marketing Officer also need to play a chief digital officer, exhausted all usable digital channels to win their target customers. However, as anyone can become a chief digital officer, marketing is also faced with a threat, because marketing in the digital age for the consumer market guidance, sales executives can easily plan their own marketing programs, Without the need to consult with the marketing department. Moreover, the sales department can communicate without and chief marketing officer, the self-organized marketing