analysis- facebook is how to apply big data-(分析u2014u2014facebook是如何应用大数据).docVIP

analysis- facebook is how to apply big data-(分析u2014u2014facebook是如何应用大数据).doc

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analysis- facebook is how to apply big data-(分析u2014u2014facebook是如何应用大数据)

Analysis: Facebook is how to apply big data? (Free paper Download Center News) on Facebook, will produce 10 billion messages per day, 4.5 billion times ‘like’ button clicks and 350,000,000 new picture. For many people, this information does not make any sense, but with big data technology, Facebook can understand the user’s location, friends, preferences and other information. Recently, Medium shared an article about how Facebook application of large data. Facebook will not only collect, store and analyze user data, they will determine or influence the user’s behavior in the following ways: Tracking Cookies: Facebook by using tracking Web Cookies to track user browsing behavior. If the user logged in to Facebook while browsing Web, then Facebook can track the sites users visit. Facial recognition: Facebook users can use to share image data to track users on the Web and other Facebook user profile. Labeling proposal: With image processing and face recognition, Facebook can provide users with photo tagging suggestions. Analysis of user preferences: A recent study showed that only by analyzing the user clicks on the Facebook ‘Like’ button, you can accurately predict the user’s personality and quality of this highly sensitive information. Not long ago, Facebook also to some of his partners launched the ‘theme data (Topic Data)’. Theme data can show the audience for the brand, events, activities and themes response to the marketing staff. Marketers can thus selectively adjust their marketing in the internet and other channels of. Previously, these data are provided by a third party, but because the sample size is too small, that is not how helpful. Data is a huge gold mine, but in terms of the use of data mining, privacy is not open around the problem. Although Facebook has always claimed, user information only in the case of obtaining the user’s permission will be shared, and in the sale to the marketing staff will be withheld names of the i

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