analysis- first, the egg or the chicken, electricity supplier channel management（分析首先,鸡蛋或鸡肉,电力供应商渠道管理）.docVIP

Analysis: first, the egg or the chicken, electricity supplier channel management Research papers Download News: Retail development is inseparable from channel support on traditional retail electricity supplier and features, the electricity supplier biggest role is to channel simplification, price, product transparency, line multi-channel management, user bring differentiated products, price confusion has been effectively improved; Traditional retail, online transaction completed under the same product by time, space constraints, can not guarantee the price is relatively consistent, inconsistent demands of different types of customers, different voice, the traditional retail channels in terms of price, product management, there are significant difficulties; category from users can be broadly divided into corporate users, government users, distributors (including agents) and the end consumer, this model has the following major drawbacks: First, the client’s development, maintenance cycle is too long, lack of stability, the cost is too high, businesses and government users often through a special relationship or bidding established links from product demand raised to the internal audit, procurement often requires more than a month, and in the process To continue to maintain customer relationships, spend during maintenance costs are difficult to control, this relationship and people have great relevance, once the personnel change, corporate efforts to build up a channel for many years may no longer exist; secondly, line retail often perform different types of users on the price, product strategy; especially as the demand side of the business and government users, often a single volume and the amount of purchase orders higher than the price needs to retailers for sale to the end consumer lower, different businesses and government users the right to speak of the differences in the face of these larger volume of users, companies tend to focus on short-term sales targ