analysis- focus boot shopping guide website leads to good business(分析-重点引导购物指南网站带来好生意).docVIP
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analysis- focus boot shopping guide website leads to good business(分析-重点引导购物指南网站带来好生意)
Analysis: Focus boot shopping guide website leads to good business
Whether represented Jingdong Mall B2C or C2C Taobao Mall as the representative of the users are “+ text search Browse” way to find their goods in the absence of a clear intent want to find merchandise shopping very difficult. longtail longtail commodity merchants and get the exposure, the site is difficult to uncover the user’s shopping desires.
Shopping guide website to solve the problems of the parties. Focused on “guidance” to meet the insatiable Taobao shopping discovery and decision-making needs of users, businesses and products in a number of vertical tail shopping guide websites and search engines to get the exposure, then the electricity supplier website getting traffic to stimulate the user’s desire to purchase.
Shopping guide Category
Shopping guide website can be classified as follows:
√ facing price-sensitive purchasing a clear goal: a scouring parity, Wealth Huihui shopping assistant, a variety of rebate network.
√ facing price-sensitive purchasing no clear objective: what is worth buying, one through the web site, Twitter and App timely release of information on various types of discount shopping guide website also similar daily specials, deals 123 etc.. Nine mail, collecting 10 yuan and shipping of goods.
√ facing price-sensitive and there is no clear goal purchase: Mushrooms street, said the beautiful (Tencent has invested), shopping, heaps of sugar which is mainly made of several women shopping guide. Wheat Sugar is found exquisite items. Petals Network, though not Shopping guide mainly but also meet the needs of a small part shopping guide .. Digital much love live network is the electronic discovery site, but instead of focusing on lead, “purchase”, Taobao advertising links much.
Those price-insensitive, buy targeted users, I did not shopping guide needs should go directly to the shopping site.
In fact, people under when shopping online, there are also sh
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