analysis- for mobile games channel ten truth（分析-手机游戏频道10真理）.docVIP

Analysis: For mobile games channel ten Truth (Research papers Download News) Although the ‘people do not split the storm’ is a virtue, but the game still come grape king and we talk about today, about 10 channels, common misconceptions and truth. 1, the channel better. Truth: If your body is not big enough, then the big channels for you, it is very likely just looks beautiful. Channels KPI pressure too large, they are almost 90 percent of the traffic will give 1% of the star product Some medium-sized channels will give you greater support - of course, small channels, the value is not great. 2, the channel does not give me the position, my game is not good. Truth: Reference on the strip. Additionally, the game really good definition and channels do not push the game to push the definition is not entirely consistent. Channel preference in the order of the game are as follows: 1) star product. Especially large channel position in the industry to ensure that the first users to be worthy of the gold position must pendulum are authorized users of the star product, such as Zombies, not strenuous to find channels, the channel will also chase. 2) single-generation products. Need not explain. 3) data fully meet the requirements of S-class products. [Mobile-Gaming-600.jpg] 3 channels high DAU low ARPU products do so few people have a big market space. Truth: because fewer people to do good to do. Channels not only look at the product’s profitability, but also depends on rapid profitability. Now, can tolerate a maximum observation time is two weeks. DAU for high user guide demanding, low ARPU products are not quick profits. This type of game is not to say bad, just challenge will be relatively large, lack the strength of the team with caution. Attach a large channel basic requirements for products: natural flow of more than 500 days; daily income of more than 10,000 in the platform, biweekly LTV10 ~ 15. 4, no matter what kind of prod