analysis- four marketing strategies seamlessly customer lifecycle（客户生命周期分析-四个营销策略无缝）.docVIP

Analysis: four marketing strategies seamlessly customer lifecycle Research papers Download News: customer lifecycle and customer life journey is marketing two major milestones, however, these two customers seamless path may not be very easy life, most enterprises have a huge number of customer groups in this. large ‘container’, the daily added to usher in new customers constantly, while existing customers are gradually becoming more mature. due to changing customer life cycle stage, the brand needs to constantly find a good way , prior to the advent of client-cycle stages, to ensure that customers transition period to prepare, at the time of arrival of the customer cycle stages, seamless marketing docking. following the author to experience life-cycle services in webpower China region, from children’s furniture and Toy retailer The Land of Nod example, to see how the brand through a combination of content and data in the customer lifecycle and customer life journey of these two journeys, to provide customers with relevance experience. Looking socialization signal As customers sometimes do not take the initiative to provide their own life cycle stages in which the information to the brand, so make sure the customers are located throughout the life cycle stage is sometimes very difficult. Various channels of phone, web, mail, social media, etc. are likely to be Customer feedback channel information data, but not every one is able to get the data sources of the life cycle of the associated signal, social channels may be one good way. The Land of Nod confirm that one of the ways in which their customers throughout the life cycle stage is to look at the customer’s socialized signal, for example, the brand using social media to find changes in customer relationship status, such as the recently uploaded pictures of children, child birth related Posts addition, it also uses Facebook’s custom audiences services to provide targeted information to customers. specif