analysis- ferret social media viral marketing（分析-雪貂社交媒体病毒式营销）.docVIP

Analysis: ferret social media viral marketing (Free Paper Download Center News) viral marketing seems to have become the standard movie social marketing has become synonymous with video marketing. But exactly what is meant by this concept, if every video marketing is viral marketing? Under the seemingly chaotic madness spread, and whether there is a pattern, find direction? A phenomenon: viral marketing According to the US Centers for Disease Control and Prevention of Disease in 2010, and from April 2009 to April 2010 for a total of 60 million years, Americans infected with the H1N1 virus - an average of more than 15 million people are infected every day. July 14, 2010, Procter amp; Gamble uploaded on YouTube a 30-second video to promote their male care brand Old Spice, the amount of playing within 36 hours to reach 23 million - an average of 15 million people ‘infect’ a day . When social networks dominate the world, viral marketing information to make an astonishing rate of spread. Usually we think of viral marketing that allows enterprises to lower the cost to achieve comparable to expensive television advertising publicity. The movie ‘The Blair Witch Project’ and ‘Paranormal’ to benefit from viral marketing has become a dark horse at the box office. Entity industry, roller skating baby Evian creative advertising, Burger King chicken waiter marketing advertising has often been to the big victory and mentioned as a classic case. Two concepts: word of mouth and viral marketing Before proceeding further, we need a clear definition of the concept of viral marketing, as well as some of its other concepts, such as word of mouth and social media. Word of mouth Word of mouth (Word-of-mouth) are broadly defined consumer and his / her friends, colleagues and other acquaintances to share a product or promotional information about. Word of mouth has been shown to greatly influence consumer attitudes and behavior, and compared to traditional mar