analysis- enterprise microblogging operators should not be outsourced_0（分析-企业微博运营商不应outsourced_0）.docVIP

Analysis: enterprise microblogging operators should not be outsourced Now it all a companies usually have their own official microblogging account, as a corporate external communication and display window while the use of micro-Bardon to brand awareness quickly jump red case also pieces too numerous to cite, like Durex, fast bag like the industry has become a classic case. microblogging in the enterprise has the following advantages: 1, low cost, and spread rapidly, easy to establish a brand image within a short time, two, interactive, easy to create affinity, enterprises and users to narrow the distance, 3, public opinion monitoring, timely access to user feedback, corporate crisis public relations weapon, 4, power line activities, socialization integrated marketing assistant. Because of these advantages make a series of various companies have been involved in microblogging marketing, many companies are willing to get a third party on behalf of operators, one hope in the short term can quickly enhance the influence, the second is their own lack of this ability, they can save some outsourced thing in a salon on goods transit network, there are micro-Bo-generation operating from a friend that they had only developed microblogging marketing background, providing tools, but later several companies strongly urge them on behalf of operators, they had to on behalf of operators but also to undertake this business down. Speaking on behalf of operators, the industry view mixed. Positive attitude in general that: operators by a third party on behalf of a professional team operation, rapid increases in a relatively short time visibility of enterprise microblogging, gathered a large number of fans, followed by generation of professional marketing operations planning capabilities and user monitoring skills are generally companies can not match. However, in my opinion, the enterprise microblogging operations outsourcing it is wrong, there are five reasons: 1, as a