analysis- enterprise product layout wisdom- tan product line architecture（分析-企业产品布局的智慧- tan产品线体系结构）.docVIP

Analysis: Enterprise product layout wisdom: Tan Product Line Architecture Research papers Download news: There are some companies that the birth of a specialty product from start early often because of limited funds, did not dare to invest, you sell a product, difficult to circulate. Gradually growing company, product lines more length, different regions, different agencies often have their own product, channel management can not keep up, the market is more and more chaotic. The amount of product categories is one of many important issues facing businesses, as long as certain capital base, often most enterprise product line is constantly expanding, and the length is increasing. What are the factors driving enterprise product line to growing it? Competitors a certain product, we must keep up, otherwise consumers opponents snatched More products can seize a wider shelves, try to reproduce the large increase brand degree possible, thereby increasing purchase. Largest dealership profit providers have special requirements, increasing a separate product. old products obsolete, the new models good price ...... The main product lines continue to extend the same is true, China top planning agency - combined effective planning that, in fact strength comes from three aspects. The first is to capture more consumers, dealers, this in the local area, a short time to be effective, but in the long run, the ability of the enterprise market, there is damage. Because the product is like a bullet, If we want to hit a flock of birds, often one would not hit. The second is the need for competition, so continue to follow up on new products. Such low-end of competition, the two sides are unable to form their own characteristics, the accumulation of brand value can not be completed, often ends up in a price war situation, will suffer. The third is their own price increases, the need for product upgrades, but many companies the concept of upgrading a mistake, does not me