analysis- enterprise microblogging operators should not be outsourced（分析-企业微博运营商不应该外包）.docVIP

Analysis: enterprise microblogging operators should not be outsourced But now all a business generally will have its own official microblogging account, as a corporate external communication and display windows. The use of micro-Bardon, brand awareness quickly jump to the red case also cite numerous pieces, like Durex, fast bag industry has become a classic case of the class. Microblogging in the enterprise has the following advantages: 1, low cost, and spread rapidly, easy short establish a brand image; 2, interactive, easy to create affinity, enterprises and users to narrow the distance; 3, public opinion monitoring, timely access to user feedback , corporate crisis public relations tool; 4, power line activities, socialization integrated marketing assistant. Because of these advantages make a series of various companies have been involved in microblogging marketing, many companies are willing to get a third party on behalf of operators, one hope in the short term can quickly enhance the influence, the second is their own lack of this ability, they can save some outsourced thing. In an article on the transit network salon, there on behalf of operators from the micro-Bo’s friends said that they had only developed microblogging marketing background, providing tools, but later several companies strongly urge them on behalf of operators, they had to operate on behalf of but also to undertake this business down. Speaking on behalf of operators, the industry view mixed. Positive attitude in general that: operators by a third party on behalf of a professional team operation, rapid increases in a relatively short time visibility of enterprise microblogging, gathered a large number of fans; Second-generation professional marketing operations planning capability and user monitoring technique is generally beyond the reach of enterprise The. However, in my opinion, the enterprise microblogging operations outsourcing it is wrong, there are five reasons: 1, a