analysis- electricity supplier vs shops to! appliance channel change soon（分析-电力供应商和商店!）.docVIP

Analysis: electricity supplier VS shops to! Appliance channel change soon Appliance industry in the year described as troubled: first stop energy subsidies, greatly reducing consumers’ desire to buy; released after the new standards for energy consumption, energy consumption standards to improve and expand the scope of the industry was devastated ...... plus the price of raw materials fluctuating, market saturation, increased multiple factors, seems to have entered the home appliance industry for nearly a decade since the first winter. How to increase sales of home appliances, from the terminal market to stimulate the entire appliance industry recovery becomes the current problem. Respect of the previous period, ‘eleven’ National Day after the end of home appliances sales data released, in which the number of electronic business channel sales jumped sharply as the industry and downstream industry chain focus. appliance sales in the whole market is relatively weak status quo, appliance sales channel change is imminent, the current electricity supplier is undoubtedly the first choice. Explosion! Electricity supplier channels has become more ‘madness’ In fact, since household appliances enterprises began to force electricity providers channel after channel electricity supplier has been extended high growth, but relatively speaking, the line channels, household electrical appliance enterprises in the past, is still the lifeblood of electronic business channel investment is not large But this year, the entire appliance industry experience winter in the case, electricity provider channel ultra high growth remained almost become household electrical appliance enterprises straw. In the TV product sales, ‘11’ Golden Week sales growth rate electricity supplier channels up to 87%, which is the traditional line sales growth of nearly 40 times the channel! And this year, in no way affected by electricity supplier channels entire appliance the impact of the market