analysis- innovative marketing into the jewelry industry development booster（分析-创新的销售为珠宝产业发展的助推器）.docVIP

Analysis: innovative marketing into the jewelry industry development booster Research papers Download news: In recent years, China’s jewelry industry developed rapidly, even in the relatively sluggish in 2012, China’s total retail sales jewelry also more than four hundred billion yuan, the total demand in the world. Implied huge Chinese market jewelry spending power, not only to attract global companies competing jewelry layout, and more attracting capital from various quarters to join the domestic jewelry industry. At the recent Shenzhen International Jewellery Fair, the reporter found that more and more local companies began to focus on marketing innovation internet marketing, themed events, to rent consignment ...... heavyweights have come up with special skill, hoping to prosper in an increasingly jewelry consumer market slice. there are businesses that in the face of strong competition of foreign brands, domestic brands of jewelry in addition to strengthening independent innovation and brand building design and promotion, it is also to innovative marketing efforts. There good design, but also have good marketing in order to achieve the brand’s healthy development. “Leasing” type sales for retailers burdens Mention “Diamond Leasing”, you will first think of what? Rent a diamond go to the party, or rent a diamond to the catwalk? Reporter recently in Shenzhen International Jewellery Fair saw a business playing the “Diamond Lease” banner Has your day Diamond CEO Wangxi Guang told reporters, by the current economic conditions, many small and medium retailers can not afford a large diamond stockpile cash flow problems arising. against this phenomenon, “Diamond leasing” business came into being As long as the audit after the company’s credit and pay part of the rent, retailers from upstream “rent” part of the diamond, endless sales can be refunded part of the principal, a great Yahuo avoid risks. Wangxi Guang said that such sales model launch, the retai