analysis of pharmaceutical chain enterprises strategic cooperation model（分析医药连锁企业的战略合作模式）.docVIP

Analysis of pharmaceutical chain enterprises strategic cooperation model Pharmaceutical market, with the heightened awareness of consumer health, the heightened awareness of self-medication, increased spending power, the national industrial support policies put into the overall market volume repeatedly pushed to the value chain in the industry as a whole bonus environment, a positive, Pharmaceutical retail market, as meet consumer purchase transaction platform, in this environment, has also been rapid development, but also potentially attract more competitors to join the pharmaceutical retail industry into the white-hot competition pattern, at the same time throughout the industry operating costs (labor costs, place lease costs, credit costs, such as the constant increase in the operating efficiency has gone from bad to worse in this mixed operating environment, corporate development, in order to better survival in the overall strategy of driving, chain strategy development is an inevitable trend, Industrial enterprises must pay attention to the strategic cooperation with retail pharmacies Face of the pharmaceutical retail market trends, the pharmaceutical industry and commerce enterprise should be addressed in terms of awareness, strategy, tactics, organization, resources, the need for a systematic, comprehensive, long-term thinking, planning practices and retail pharmacies strategic cooperation. (A) the full chain of consciousness: 1: decision-making, by market professional data companies, government websites, industry associations, Yaojiao Hui, release of information, data, always pay attention to the retail formats market, zoning trend of the market structure, the share accounted for, combined with enterprise resources, the ability, in a timely manner adjust enterprise development, strategic planning, and to adapt to industry trends, corporate strategic vision 2: corporate management, in-depth market understanding of the chain business, organization