价值共创研究述评：内涵、演进及形成机制.pdf

Service Science and Management 服务科学和管理, 2016, 5(1), 1-10 Published Online January 2016 in Hans. /journal/ssem /10.12677/ssem.2016.51001 A Critical Review on Value Co-Creation: Connotations, Evolution and Mechanisms Yazhong Yuan, Guanjing Hu* School of Geography and Tourism, Guangdong University of Finance and Economics, Guangzhou Guangdong th th th Received: Dec. 15 , 2015; accepted: Jan. 9 , 2016; published: Jan. 12 , 2016 Copyright © 2016 by authors and Hans Publishers Inc. This work is licensed under the Creative Commons Attribution International License (CC BY). /licenses/by/4.0/ Abstract As a new pattern of value creation, value co-creation has become one of the hot topics in the do- mestic and foreign academic circles in recent years, many researchers have been carrying on it from many perspectives. From the existing research literature, however, the concept of value co-creation is still vague, the research content is complex and the definition is not clear, its ante- cedents, consequences and formation mechanisms have not yet formed a general consensus. Based on the literature review, the connotation of value co-creation is explained first, and its status and function from three types of dominant logic are combed. Second, three types of research para- digms on value co-creation are analysed comparatively, and the formation mechanisms of value co-creation is presented. Finally, we propose the directions for future research by summarizing the shortcomings of the current research. Keywords Value Co-Creation, Goods-Dominant Logic, Service-Dominant Logic, Customer-Dominant Logic, Formation Mech