省二轻佑圣观路办公大厦项目市场调研及定位咨询报告.ppt

省二轻佑圣观路办公大厦项目 市场调研及定位咨询报告 专注商业 设计未来 2013.3 Light on the concept of road office building 目 录 前言 项目调研思路 杭州市场主城区整体租赁状况分析 项目地块解析 项目指标及限制条件 市场竞争环境分析 本项目竞争策略 区域客户定位 目标客户定位 客户需求特征分析 租赁客户需求特征 项目客户定位 写字楼产品定位 写字楼招租业态及楼层划分建议 项目写字楼租金及年营收预测 各楼层规划平面图 各功能区域设计意向 Directory  Preface Project research train of thought In downtown hangzhou market overall rental status analysis Our project resolution Project metrics and constraints Market competition environment analysis The project competition strategy Regional customer orientation Target customer orientation Analysis of characteristics of customer needs Leasing customer demand characteristics Project customer orientation Office product positioning Office products for lease forms and floor divided Suggestions Project office rents and the expected annual revenue Each floor plan plan Design intent of each functional area 前 言 本报告受省二轻集团公司委托，从市场的角度对项目进行定位分析 This report is authorized by provincial ErQing group co., LTD, from the perspective of market positioning analysis was carried out on the project 报告内容包括，市场分析、发展战略、客户定位、价格定位、产品定位、形象定位 Report content includes market analysis, development strategy, customer orientation, price orientation, product positioning, image positioning 项目现处于建设阶段，本报告主要从市场的角度阐述项目定位观点，为项目提供招租定位及规划的市场数据和资料 Project is in construction stage, this report is mainly from the Angle of market, project positioning, for the projects for lease positioning and planning of market data and information Preface 项目调研思路 1 我 3 市场总体特征 把握城站商圈写字楼 发展历史、现状 未来供应分析 了解区域商圈未来市场供 应特征，判断市场整体走势 客户需求分析 把握区域内写字楼租 赁市场的客户需求特征 区域内写字 楼状况分析 典型项目分类，客户 情况，租金状况分析 项目自身优 劣势分析