analysis of the localization of small and medium sized korean banks analysis（分析中小型韩国银行的定位分析）.doc

Analysis of the localization of small and medium sized Korean banks Analysis Abstract: With the foreign banks in China’s rapid development, the problem of localization of foreign banks to become the key to achieving sustainable development. In this paper, the development of Korean-owned banks operating characteristics and localization problems in the process of analysis, based on the Shandong Yantai two Korean-owned banks, for example, empirical analysis, in-depth analysis of the localization process, Korean banks exist in the crux of the problem, and proposed specific measures and recommendations. Keywords: localization; small Korean-owned banks; finance; research In recent years, foreign banks in China is accelerating the development of the situation as at the end of June 2010, 13 countries and regions, 35 banks in China set up wholly foreign-owned banks, two joint-venture bank, a foreign-owned finance company, and the other There are 24 countries and regions, 70 foreign banks had set up 91 branches in the same time, the last five years the total assets of foreign banks have an average annual rate of 12% increase with the expansion in the Chinese market and business scope expansion of foreign banks to accelerate their localization process, and strive to achieve as soon as possible by qualified personnel, financial products, technology and management mode fit with local culture and gain development opportunities in China. Development strategy and business focus according to the different localization patterns of foreign banks can be divided into the following three: First, Citigroup, HSBC and other large international banks represented by the business-type full-push; Second Bank of the Netherlands, represented by professional breakthroughs in key areas of service type; Third, Japan, South Korea, represented by the head office of the home country’s goal of relying on the business type. different model of development have different development path, Kor