analysis of the impact of media on information transmission（分析媒体对信息传播的影响）.doc

Analysis of the impact of media on information transmission Paper to write network: [Abstract] In different periods of development of human society, the transmission of messages with different methods, different delivery methods and dependent on different plant body, due to differences in the carrier, resulting in transmission of information also have their own characteristics, and thus the information transfer effects have some impact. [Paper Keywords] information dissemination, media; audience, social development Western scholars of communication, ‘communication’ has a different interpretation of law and hegemony, but they believe that communication is an exchange of information, the communicator and the recipient will have some impact from Lasswell’s communication behavior during the five elements (who spread? spread what? spread through what channels? to whom it spread? spread the effect of what?), you can see, communication behavior is spread by certain media sources, the object passed to the dissemination of certain information, and dissemination of objects have a certain effect on the way, it is the inevitable result of development of human civilization, the tradition of social, cultural, natural way to transfer the experience, but also a sign of social progress. Information should be passed through certain media, about what is ‘media’, the father of modern mass communication Schramm from the ‘tool’ perspective to the media under the definition, he said: ‘The media is inserted into the communication process to expand and extend the tool to transfer information, he said, is that the mass media channels of communication processes and tools, it plays host, the role of passing information to the public. ‘ Recalling the different stages of development of human society, is the transmission of information can be found with a different way: in the primitive society, is by observing the great apes, and then simply imitate the behavior of other ape-man t