analysis of the professional services-based innovation strategy for winning - on tv advertising in 2007 hubei secret profit（基于分析的专业服务赢得创新战略u2014u2014在2007年电视广告湖北秘密利润）.doc

Analysis of the Professional Services-based innovation strategy for winning - on TV advertising in 2007 Hubei secret profit Abstract: As the old saying goes: I favor off no benefit, then the customer does not exist, I have big profits, customer benefit is small, then off soon, quite off my interest, then the customer can go far, I can Giuly. Implementation through a series of marketing strategies, Hubei TV only to meet the needs of the customer brand communication, has been widely recognized by customers, but also enhance the overall value of the channel and influence the media and customers to achieve a ‘win-win.’ 2007 is the implementation of Hubei Radio and Television flat management, the implementation of the first year of reform channels as the leader in Hubei television channel. Hubei TV is in a growth stage. In the year of the media business practice, the integration of channel resources to root out the channel potential, develop business ideas, innovative marketing strategies. Annual advertising revenue grew 66.7%. Increase in the national provincial TV in top, to explore a sustainable development with its own characteristics, operation of the road. First, to develop and expand the business-focused, innovative marketing strategies The world’s leading management consulting firm McKinsey study found. Support the continued growth in business productivity is the real driving force of competition and innovation. Rather than information technology. As the media business market intensifies, the old media business ideas are increasingly unable to meet the changing demands of the situation in this case, the TV channels operating income to achieve a breakthrough-type development, we must from the shackles of the old management framework to disentangle, in accordance with innovative, effective, development requirements, to achieve the rapid growth of communication effectiveness. around the operating income objectives, we adopt innovative marketing str