analysis- ott tv and cloud - broadcasting challenges and new opportunities（分析-奥特云电视和广播的挑战和新的机遇）.doc

Analysis: OTT TV and cloud - broadcasting challenges and new opportunities (Research papers Download News) OTT TV - challenges, opportunities exist In recent years, the rapid development of Internet video, watch Internet users has reached 400 million users on the computer terminal to watch while OTT TV appearance on the TV to watch the user to make the Internet into the living room. Closed original television market is open, Internet-TV provides another transmission platform / distribution channels, traditional TV industry is facing great challenges and opportunities. OTT mode allows stations can use the Internet to distribute content, but also from telecommunications control and constraints. OTT TV stations as new opportunities are highly valued addition On the one hand network television will face the impact from the video site, currently General strict control OTT TV licenses can not be maintained long-term policy is only an expedient measure for cable companies face OTT TV how to play their own advantages concern. U.S. Cable Comcast Internet companies face the challenge of transformation provides a successful experience. Comcast in 2007 looks like a traditional cable companies it lacks national backbone network is mainly engaged in the cable TV and residential Internet access service, highly dependent on Internet backbone operators, docking costs are high, he CDN network through the construction get rid of the backbone of the kinds of difficulties, in 2009 Comcast contribution of the Internet backbone traffic rose to sixth place in the United States, he provides users with cable TV, broadband and voice services for mobile operators to provide mobile backhaul circuits, and IP wear Through wholesale business. for other cable operators to deliver video metro Ethernet. Comcast Another initiative is the acquisition of Universal Studios transformation into the media industry. Comcast’s experience shows: the face of OTT TV development data center / cloud pl