analysis- page tour has now red sea, the rapid growth of the mobile gaming market（分析页游现在红海,快速增长的移动游戏市场）.doc

Analysis: page tour has now Red Sea, the rapid growth of the mobile gaming market (Research papers Download news) from 2007-2016, China’s online game market segment share, client game, though still is the central pillar of the online gaming industry, but the number of players gradually saturated, games growing homogenization result its market share is declining, from a browser-side game, in recent years the rapid growth of the online game market in the whole of its importance in the increasingly prominent, but high page travel gold absorption capacity also attracted a large number of Internet companies such web game market competition heats up, the previous page tour Blue Ocean has entered the “Red Sea hegemony” from the mobile terminal gaming market, low development costs, low barriers to entry, to get rid of space constraints and more innovative game based on mobile terminal makes mobile games become online games market in the “new blue ocean.” End of the tour finally awakening giants, get together to enter the mobile gaming market From the first quarter of 2013 China’s major online game companies listed earnings data, Tencent, Netease, the Giants, the perfect travel and other traditional side of large enterprises have emerged mobile gaming strategy. Tencent in the first quarter earnings report for the first time disclosed the mobile gaming revenue in June and said it would launch a mobile gaming platform integration, NetEase also announced first-quarter analyst conference in June launch of mobile games and mobile gaming platform, and the giant is seen repeatedly expressed company plans to build one hundred-person team to develop mobile games strategy, in addition, also released in the first quarter perfect for different market segments four mobile gaming, mobile gaming market a bright future for these online giants choose not sidelined while is a personal battle. From the early layout of the mobile games Shanda view, its first-quarter earnings data sh