analysis- prospects micro-channel third-party service platform（前景分析-微通道的第三方服务平台）.doc

Analysis: Prospects micro-channel third-party service platform Free Paper Download Center News: With the popularity of mobile terminals, the rapid development of mobile Internet are also a growing number of small businesses began to seize this channel mobile Internet marketing activities and with constantly updated and micro-channel. development, micro-channel users is also increasing, and now sprung up all kinds of micro-channel third-party service platform can also be expected, micro-channel will be a new round of mobile social marketing craze. So according to the author’s own experience and micro-channel marketing research, initiate the next issue of few to predict the future micro-channel marketing may encounter. We all know that the micro-channel has a huge user base and the base, and by means of micro-channel software itself as well as the inherent advantages of push mechanism, so that each individual is able to receive push messages, unless the user did not concern the public number Such a mechanism could be said for the accurate point to point, precision marketing model. We can look at particular social groups and micro-channel and its properties, with the development of the market, whether it is micro-channel or contacts, unfamiliar street, differences in social tools will become increasingly large, and for traditional mobile communications industry , will be etched getting stronger. micro-channel for the entire mobile business, whether it is voice or SMS, MMS and other data services even, there will be growing traffic diversion, not to mention the impact of micro-channel, deeply influenced traditional SMS MMS 21. It is also because of this weakening of the social characteristics of micro-channel, strengthening the capacity of mobile communications. making micro-letters are likely to become more basic services and functions, and there is sufficient reason to believe that the prospects for its development is infinite . So we can be sure of one th