analysis- q1 earnings report from sina microblogging see the dilemma（分析-第一季度收益报告在新浪微博看到的困境）.doc

Analysis: Q1 earnings report from Sina microblogging see the dilemma (Research papers Download News) After several years of rapid development, the micro-Bo almost cover the majority of the target users. Had a quarter of the total microblogging registered users increased by 036 million, while daily active users increased by only 3000000, Weibo user growth has slowed down. Sina released in 2013 Q1 earnings, reported that Sina 2013 first quarter total revenue received $ 126 million, representing an increase of 19% over the same period last year, with advertising revenues to $ 94.3 million, non-advertising revenues of $ 31.7 million, mobile value-added services revenue was $ 15.9 million, a net loss of $ 13.2 million. As of March this year, Sina microblogging total registered users reached 536 million daily active users reached 49.8 million, of which date from the mobile terminal active users accounted for 76.5% . A more interesting data: According to Sina Q4 earnings last year’s data show that as of the end of December last year, Sina microblogging registered users exceeded 500 million daily active users at 46.29 million, of which 75% of the daily active users from the mobile client . had a quarter of the total microblogging registered users increased by 0.36 million, while daily active users increased by only 3 million, Weibo user growth significantly slowed down. A dilemma, microblogging has experienced explosive growth after the user whether into a bottleneck? From the point of view registered users: primary users of microblogging coverage for white-collar workers and students, as well as some of the network of people. After several years of rapid development, the micro-Bo almost cover the majority of the target users, while for non-microblog users now , second and third tier cities such as migrant workers, general workers, farmers, etc., microblogging such products actually relatively distant for them, these users do not need a lot of information int