6年磨剑——我的策划观点（6 years of grinding sword -- my view of planning）.doc

6年磨剑——我的策划观点（6 years of grinding sword -- my view of planning） 6 years of grinding sword -- my.Txt27 planning point of view the power of belief is that even in the face of adversity, also can help you sail with the wind; the charm of belief that if meet the risks, you can also call up the courage of life; belief is that even the great misfortune, also can make you keep a noble soul. [transfer] 6 years of grinding sword -- my view of planning I was in 2002 in this industry, in the bumps along the way, did OTC, hotel, building materials, tobacco, value-added services, and now do catering. Although the business span is quite large, but for the planning, the interface is probably the same. Industry difference doesnt cause me into obstacles, on the contrary, planning the final presentation, but in the language of the consumer, so in some sense, industry boundaries is not the key issue, the key problem is that the planners need to show you the thinking of planning in essence. If we can find something with planners in different industries, and refine their theories, planning will be equal to anything. Roosevelt said, do not do advertising. President!. Yes, we can take the view of advertising to look at any thing, big, small to the countrys political principles. For example, the two concepts of Three Representatives and peoples livelihood , you will find that different countries value orientation. Advertising people need to have a strong thirst for knowledge, in which you will find different scenery. In essence, the war is marketing, marketing is war. I think the greatest human the wisdom of science is actually planning philosophy, people should learn from philosophy and planning to look at the height of the war. I see the Three Kingdoms is in the middle school, now I am 30 years old and I read it again, of course I am from marketing and planning, tactical and strategic perspective to acknowledge it, the feeling is not the same. So I think people planning it is necessary to