erp中的客户关系管理（Customer relationship management in ERP）.doc

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erp中的客户关系管理（Customer relationship management in ERP）.doc

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erp中的客户关系管理（Customer relationship management in ERP）

erp中的客户关系管理（Customer relationship management in ERP） Customer relationship management in ERP Null Source: Digital ERP published: 2009-12-30 10:47:24 Keywords: ERP, ERP, workflow, management information system, management system, distribution management, business intelligence Customer relationship management is a new concept of modern enterprise marketing management, enterprise can extend to customers through the ERP system, enterprises play the role of the alliance. Customer relationship management is a new management mechanism to improve the relationship between enterprises and customers, it is implemented in marketing, sales, service and technical support and customer related areas. Customer relationship management is a new concept of modern enterprise marketing management, enterprise can extend to customers through the ERP system, enterprises play the role of the alliance. The implementation of enterprise ERP system, to further improve the level of management in marketing management, must be the idea and method of the application of customer relationship management, in order to better play the role of the ERP system. Cited from 2001 the concept of customer relationship management of people China since different companies in various industries, eager to have joined the development and application of customer relationship management system of the ranks. So, what is the customer relationship management system, it can help enterprises to do what, how to do, how will its future development? The connotation of 1.CRM Customer Relationship Management (CRM) is a process of obtaining, maintaining and increasing profitable customers. CRM is a set of advanced management information system and technical means, it will be carried out by human resources, business processes and expertise to effectively integrate, for enterprise customers involved in all areas or consumers to provide the perfect integration, allowing companies to lower costs and higher efficiency to meet the need