fab产品介绍法（Fab product introduction）.docVIP

fab产品介绍法（Fab product introduction） FAB product description method 1, what is the FAB product introduction method The FAB method is one of the most commonly used, simple and practical method of product introduction, I believe many people have heard of it. FAB is a combination of three English words beginning with the letter F, refers to the character (Featur), which is the inherent attributes of the product; A (Advantage), refers to the advantages brought by the characteristics of the product product advantage; B refers to the benefits (Beneft), namely the customer through the use of the product obtained benefits, characteristics and advantages these benefits from products. (1) characteristics (Featur) The characteristics of the product is actually the product fact situation, such as the product of raw materials, production, design, color, specifications, with the eyes can observe the external information. To a certain brand of milk for example, when you said to the customer, our milk is produced in New Zealand, this sentence tell a customer information, this is the origin of New Zealand milk powder; adding fatty acid DHA, this sentence shows the raw material; red and green two a description of the product packaging specifications. To a certain brand of milk as an example: Characteristic： 1, from the New Zealand origin 2, add the fatty acid DHA material Packaging specifications 3, red and green two colors These sentences are described in the product itself all the facts or characteristics, but this is just to stay in the nature of introduced products, to the customer is just boring some information data, it is difficult to arouse the desire of customers to buy. So we describe the characteristics of the product, then go into the deeper explanation of Advantage, expounds the advantages. The advantages of (2) (Advantage) We still take the brand milk powder as an example, the features of each can amplifiesthat product advantages. For example, in the description of milk p