o2o电商新模式中国电子商务2013年第一期（O2o new model of electricity supplier e-commerce in China in 2013）.docVIP

o2o电商新模式中国电子商务2013年第一期（O2o new model of electricity supplier e-commerce in China in 2013） 020 a new model of e-commerce business. Analysis Xu Guangzhou University Guangdong Guangzhou 510165 School of textile and clothing [Abstract] in recent years, with the rapid development of e-commerce, peoples lifestyles and consumption patterns have a new change, the network consumption by the public gradually recognized and accepted. But the network transaction scale It is far less than the size of the transaction. How to transfer to the online consumer more offline, it is an urgent issue to be solved the field of electronic commerce. As a new e-commerce mode 020 mode Emerge as the times require。 This paper discusses the mode of this new. [Key words] 020 modes of e-commerce business CLC number: F72 0946 (030... 3O 46 document code: A article number: 10-0721 10.1) The 020 is a new e-commerce business model, it will be combined with the electronic commerce and the traditional consumption Up to the Internet as a front line deal. Compared with the traditional electronic commerce, 020 Logistics and business flow on line, so that consumers have a better experience. 020 is the essence of the Online and offline marketing business together to improve service levels, improve the consumption. The aim of the experiment. The connotation of 1 and O2O 02 nieofie The 0 mode is OlnTOln, simply through online marketing, online purchase Buy to drive the line of business, the next line of consumer. The line refers to the Internet as a platform, By providing information, service and discount etc., push the line store for Internet users. Information, and convert it to customers under their own line, to buy goods and services for consumers Online payment; and the line is to get the customer personally to the store to enjoy the online consumer services. The 020 mode of transaction process below: The 020 mode transaction flow diagram The mode of the combination of e-commerce and traditional consumptio