Analysis- telecom operators to reduce spending 40 billion three-year injury who（分析-电信运营商减少支出400亿三年的伤害）.docVIP

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2017-09-05 发布于浙江
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Analysis- telecom operators to reduce spending 40 billion three-year injury who（分析-电信运营商减少支出400亿三年的伤害）.doc

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Analysis- telecom operators to reduce spending 40 billion three-year injury who（分析-电信运营商减少支出400亿三年的伤害）

Analysis: telecom operators to reduce spending 40 billion three-year injury who (Research papers Download News) ‘house seemingly endless rain, the ship starts late and had met with the wind’, used in the Chinese telecom operators present situation, no longer appropriate, however. Recently, the SASAC issued a notice to the three operators, requiring the next three years, continuously reduce marketing costs by 20% per year is expected, only China Mobile one, three years to reduce the 24 billion yuan, while the three-year total of three operators reduce marketing costs more than 400 billion yuan. First, understand two concepts: First, 40 billion yuan is a concept? China Unicom net profit of 3.44 billion yuan in 2013, China Telecom 2013 net profit of 17.5 billion yuan, almost equal between two times per year and profits of China Mobile 2013 net profit 1217 million average daily intake 333.4 million, 40 billion is equivalent to one quarter of China Mobile’s net profit. . Secondly, the marketing costs to explain Baidu given, ‘marketing costs’ are all costs incurred to implement enterprise marketing management and practical activities, specific projects are: direct marketing expenses, including payroll direct sales personnel, bonuses, travel, training fees, marketing costs, including advertising, leaflets printing costs, the cost of the gift, the exhibition costs, staff salaries and other promotions. Note that the marketing staff wages, not high-level wages. The news came out, the author and the terminal chiefs, three operators staff to communicate, to share what we have summarized here will have four questions for the future: 1, end subsidies jumping downwards Has announced the news that the three operators in 2014 plans to cut more than 10 billion yuan of handset subsidies, accounting for nearly 70% of China Mobile, China Mobile handset subsidies 26.3 billion yuan in 2013, 2014, based on the original plan to cut about 7 billion million. Data