Analysis- Tencent Baidu became king to replace advertising it-（分析-腾讯百度广告u2014u2014王来代替）.docVIP

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Analysis- Tencent Baidu became king to replace advertising it-（分析-腾讯百度广告u2014u2014王来代替）.doc

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Analysis- Tencent Baidu became king to replace advertising it-（分析-腾讯百度广告u2014u2014王来代替）

Analysis: Tencent Baidu became king to replace advertising it? Research papers Download News: Recently, Eric release of the Internet advertising market share report 2016 Q1, the report shows that a search engine is still dominant, but the potential and the trend, Tencent advertising department greatly surpass, Instead trend. From the table we can see that in 2016 Q1 the Internet advertising market share of the top five are as follows: First: the search engine 33% 17.9 billion yuan Second: electronic business platform Display 13.9 billion yuan 25.6% Third: Brand class graphical ads 13.4% 7.28 billion yuan Fourth: Video ad 101% 5.48 billion yuan Fifth: navigation, portals and all kinds of information flow effect advertising 9.1% 4.94 billion yuan The entire Internet advertising in 2016 Q1, up 54.3 billion yuan, an increase of nearly 40%. From the point of view of the top five search engines and even the entire Internet advertising is still the largest mobile Internet advertising, according to Baidu a dominant point of view, Baidu is the entire Internet advertising biggest winner. Next it is represented by Taobao electricity business and tourism platform. Graphics class brand advertising because high unit price, brand ranked third large primary budget, but a downward trend. Video ads are a new trend, rising faster. Finally, programmatic buying, at a wide point on, Newell push through fans, unfamiliar street, Sina Rotary wing, headlines today, a bit of information as the representative of the information flow effect of advertising, advertising SMEs as the main battlefield. B and A slowdown in advertising, T has just begun First and second, respectively, is the largest contributor to the Baidu search division and Ali mother. In the past a long period of time, talk about Internet advertising, we will talk about Baidu. Its strong brand strength and excellent search engine experience, as well as massive search distribution channels,