Analysis- The auto industry has finally thinking of the Internet-（分析-汽车行业终于想到互联网-）.docVIP

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Analysis- The auto industry has finally thinking of the Internet-（分析-汽车行业终于想到互联网-）.doc

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Analysis- The auto industry has finally thinking of the Internet-（分析-汽车行业终于想到互联网-）

Analysis: The auto industry has finally thinking of the Internet? (Research papers Download news) what is this about earlier this year when Pange from exposure to less convenient channels heard outside caused Chery is planning another concept vehicle project - was very puzzled , just Ruiqi Wei Lin ah ah body losing, and sitting on the Israeli concept of SAP financial support caused Chery also why reinvent the wheel? people pondering is whether to ask the Almighty degrees mother, or go ask and Chery relatively close friend, then can not find any clues related with this project. Now we all know, this project is Chery Auto Show in Chengdu recently released a new ‘Kay wing.’ From the information currently known, the concept of this project is definitely not caused by such a positive development, even without establishing exclusive factory, but intend to use contracting customized approach to production, most of the funds will be used to interconnect technology R amp; D and marketing. Besides electricity supplier will strengthen the function, line the store is expected to adopt the way to the city center shops do it. To not evaluate this approach on its merits, we look at a very interesting past. Six years ago, when the concept of the project is still in the final cause of the demonstration phase, Chery and Israel brokered marriage McKinsey SAP final, put forward the idea of #8203;#8203;a light assets, that is, like many Internet companies, including the concept of user experience caused only within the product development, and the platform, bus systems, even assemble all outsourced to suppliers, the new company is more similar to the United States, many mobile phone manufacturing companies, branding and marketing is the key institutions. course, we now see China Internet companies have put this model to the extreme interpretation. So, who rejected the proposal it? Chery .SAP nature as an investment company may not refuse any asset-light, and Chery can not