Analysis- Social media marketing, social marketing after the first(分析-社会媒体营销,社会营销在第一).docVIP
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Analysis- Social media marketing, social marketing after the first(分析-社会媒体营销,社会营销在第一)
Analysis: Social media marketing, social marketing after the first
Research papers Download News: This article will be the main line and shallow nonsense Daoxing two questions - “? Social media marketing has a role here,” “What is the role of social media marketing”?
Let me first: that the role of social media marketing did not think much of ROI is too low, according to the main line and observe which specific sub-categories: 1 sales / usage did not increase, two exposure / views did not upgrade, 3. interactive volume / brand did not mention the amount of increase. (and possibly other)
First set aside this ROI is reasonable, in order to make these three types of cases have been enhanced, please think about whether to do the following three points:.?.? 1 right quality of products / services 2 3 large investment you invest ? the main line and you were right direction briefly summarized as: quality, resources, ideas, fine pull below:
Quality of products / services are not perfect yet, said social media marketing licking the face of the first to die while useless to think of social media marketing is free or very low marketing costs only, I refused to talk to this ridiculous (I boss except ╮ (╯ ▽ ╰) ╭), currently doing well as a set of rotten say, a drink, a phone which did not throw money into little people? And these brand itself has been some recognition and brand power accumulation on social networks, “fire” some innate factors, but not major. early not well-known brands such as florists, sirloin, etc. Some people are also willing to throw money ah veins, even rumors of agricultural products, pancake stalls, people also There are products for security and quality of service, ah, and you want to measure social media marketing ROI, I ask you to do is to simply throw resources on social media marketing to promote it? If not, how can you be sure it is high or low?
Besides investment direction, if the brand started to intervene in social media marketing wi
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