Analysis- The double-edged sword effect of excessive marketing（分析-的双刃剑效应过度营销）.docVIP

Analysis: The double-edged sword effect of excessive marketing Research papers Download news: Because of jet lag, insomnia, night brush from the micro-blog, but to see a war of words ah, then that is a very common domestic circle Andrews manufacturers release new scene Meizu MX 4 pricing 1799 yuan, first millet phone. The man accused of hiring navy Meizu microblogging scraper, then hammer Technology founder Overheating also forwarded the article microblogging, that he suffered the same attack. Overheating microblogging said, ‘Meizu has just released a few days, there are thousands every day on my microblogging’ 1799 ‘and’ Comment ‘, leading to completely unable to do normal exchanges with readers, unfortunately PR department colleagues had worked day and night Delete navy posts to maintain normal operations microblogging. ‘ Andrews domestic manufacturers competitive, already tragic Red Sea relative to attack the other vendors tongue between users, the war of words between millet and Meizu is most intense. Both companies grudge background, perhaps a lot of people know that, do not I to say more. whether the presence of water between the two military attacks, I dare not define. However, the Meizu army to attack the use of water hammer and Overheating, a little bit would not understand. To hammer the current atmosphere of public opinion and shipments, it is hard to believe the mainstream manufacturers fear their competitive threat. Even have to spend a lot of employment navy money to bring the actual sales job. how the budget will be used in a very small minority vendor, rather than targeting a more direct competitor of it? Make a negative assumption navy Meizu really hired to discredit millet, that would also be logical, after all, the two companies have a lot of resentment, aimed at user groups is roughly - The pursuit of cost-effective young users do a negative assumption, Meizu Employment navy to refresh other domestic manufacturers, they still make