Analysis- The importance of the Internet era brands（分析-互联网时代品牌的重要性）.docVIP

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Analysis- The importance of the Internet era brands（分析-互联网时代品牌的重要性）.doc

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Analysis- The importance of the Internet era brands（分析-互联网时代品牌的重要性）

Analysis: The importance of the Internet era brands (Free Paper Download Center News) Q: Internet era, the brand really fail it? In the Internet era, the brand did not fail. In fact, because our world is dominated by a variety of digital products, but the brand is more important. Before the digital age, customers can compare to the real product, decide which is better, to reach a purchase. In the digital age, this comparison becomes difficult. In two laptop computers, for example, Lenovo and HP, which is better? Conclusions are given the average consumer is immune. So, we are looking for answers online. They found what? If the vast majority of users recommend Lenovo, this probably will be the leading personal computer brand in this category. But that is not the case. For example, last year the association The global market share accounted for 16.9%, HP’s global market share accounted for 16.2%. Some consumers prefer the association, some consumers prefer HP. This phenomenon is common in many digital products in the category. Suppose another computer company introduced a better notebook PCs, the enterprise should do to attract consumers to buy? through advertising or public relations activities? Consumers will automatically ignore those who say the product better advertising ‘all the ads are saying.’ - This is the typical reaction of consumers to use public relations skills to initiate public relations activities as difficult as media coverage is concerned that the ‘new’, instead of a ‘better.’ If only a small number of consumers to buy ‘better’ products, it is how to generate a lot of positive on the Internet recommend it? How do consumers decide which brand to buy? For example, suppose that a Chinese consumers want to buy a luxury car, then he is likely to choose to buy the leading brand in China’s luxury car market - but Audi Audi of America’s leading brands on the market is not in the United States, Audi is located on the Mercedes-Benz, BMW, Lex