Analysis- The logic behind a secret e-mail marketing（分析-秘密电子邮件营销背后的逻辑）.docVIP

Analysis: The logic behind a secret e-mail marketing Research papers Download News: A year ago, Hugo contact with a network of independent stations seller, monthly turnover can reach hundreds of thousands of dollars, but careful study found that there is still a lot of customers do not just add the shopping cart and payment orders . Faced with this problem, the person in charge of the site operator, has been transformed by a second e-mail marketing, well, save tens of thousands of dollars per month abandoned shopping cart loss. Speaking mail marketing, many businesses still operating a key mass covering mass users, simple and crude. We are also consumers, and ultimately how the treatment of these ads is obvious. E-mail marketing to come to play such an approach should not be colored, email marketing experts from the Netherlands ‘Webpower’ in a conversation with Hugo’s network, opened a series of logical secret behind the success of e-mail marketing. A secret email marketing logic: Lifting Complex purchase Many electricity suppliers sellers have this misunderstanding that can bring a lot of push good conversions. But in fact the best e-mail marketing application scenarios, on the one hand is to enhance the conversion of abandoned shopping cart, on the other hand is to enhance the re-purchase. Once the war started promotional, advertising that by mail, by e-mail the contents of special planning to drive customers to buy a home appliance supplier mutual rivalry competition piece. Webpower official told Hugo network, low cost, stable, the appliance is competing to select e-mail marketing as an important reason for the complex to enhance the shopping channel. The ultimate goal of email marketing is to let customers continue to purchase multiplexing. Email marketing logic Secret two: Customer Management Webpower person in charge, initially when the electricity supplier for the mass user information does not know when, especially new customers vi